With a tag line of “A Fresh and Responsive Approach to Residential Real Estate” the Jackson Law firm needed a strong identity to communicate it’s message. Metro created the logo, stationery, a website and social media graphics to help the firm brand itself as fresh and responsive. High quality business cards were printed to make an impact when handed out. Metro helped the firm create a Social Media Content Management strategy to engage clients through facebook, linkedin, twitter and google plus, centered around hootsuite and their WordPress site to make it easy to manage.

Metro just launched the revised Wyrick Robbins Family Law microsite. Built on WordPress, the new site supports the group’s SEO and content marketing strategy, and features a responsive design for the increasing mobile audience. Metro created visually consistent Social Media pages in Facebook, Twitter and Google and implemented the process to automatically distribute their content through these channels. New photography created a personal connection to the attorneys for prospective clients, and the WordPress platform makes it easy to make updates.

Check out the site at www.wyrick.com/familylaw

It’s political season again, and as usual we are helping a number of candidates with a variety of projects from web site development to direct mail. “Woofer” Davidian threw his hat in the ring for District Court Judge. Yes, he goes by “Woofer, “ which created a great opportunity to do something special with his logo.

Woofer’s actual name is Vartan Ambar Davidian, III, and as Woofer himself said, can make some potential voters think of him as a terrorist! But he has gone by Woofer since he was a small child, so using the nickname was an easy decision. The challenge came in how to treat the nickname in the logo and subsequent branding. We embraced the nickname idea, and decided to use his actual signature as part of the logo. It adds a great personal connection in the logo. To offset the more casual nature of the signature, we used a traditional serif typeface and navy blue for his base color. The traditional last name treatment and color contrasted well with the signature in a lighter blue to create a memorable logo.

The concept for the logo translated well into Woofer’s web site. The navy background works well, and he had a great picture taken by Val Stone that reinforces the concept of professional/judge contrasted with the personal connection. Facebook is a big part of his campaign, so we designed his facebook page, and tied that into his web site, along with contribution buttons placed conspicuously throughout his site and facebook page. In a little over 2 weeks Woofer had over 300 facebook fans and donations were coming in through paypal.

The branding also worked well in printed pieces. We created a handout piece that garnered a great deal of attention, but the invitation we created and mailed for his Kick-Off event was described as the most impressive invitation one person had ever seen.